• In my current role as a Senior UX Expert at CyberArk, I shape the user experience and create user-centric solutions for Machine Identity Security, streamlining credential rotation and secure access for non-human identities across cloud vaults like AWS Secrets Manager, Azure Key Vault, and Google Cloud Platform in DevOps and hybrid environments, after enhancing Access Management Platform with zero-trust features like continuous authentication and biometric MFA. I also lead mentorship programs for designers and spearhead leadership initiatives to promote best practices in user-centric design, fostering collaboration across teams to drive innovation.

• Following the onset of the COVID-19 pandemic, I served as a Senior UX Designer at Sage for over a year, reporting to the Director of Product Management, where I designed intuitive interfaces for Sage Intacct, streamlining accounts payable, multi-currency invoicing, and compliance for SMEs across the globe while adhering to company policies. I led user research with stakeholders like accountants to create modular B2B SaaS designs integrated with Salesforce, enhancing productivity via real-time dashboards and multi-entity insights. Ensuring WCAG accessibility and financial security compliance, I delivered audit-ready, user-centric experiences, maintaining confidentiality to support Sage’s global business empowerment mission.

• In my role as Head of UX/UI at NCR Retail, I led the team responsible for designing NCR's next-generation cloud-first enterprise retail POS platform. The platform that gives retailers everything they need to run their supermarket chain - from POS to payments, customer personalization, merchandising, inventory management and more. I thrive on solving complex business problems through research, great design,  and nurturing teams to do the same.

• In a prior role I headed UX/UI at Prodware  (a Certified Gold Partner of Microsoft and a leading implementer of Microsoft Dynamics 365 solutions) and helped create innovative business processes using web and mobile applications for the company's clients (13 countries, primarily EMEA).

• Before that I led the UX process and design of the PLYmedia Tag Gallery App for ad-tech, marketing and media. It served thousands of customers using its white-label solutions. I also redesigned native Android & iOS eTrader applications for eToro with a cleaner design and improved efficiency for millions unique users in 140 countries worldwide.

• I also headed UX/UI at Dell's R&D center in Israel, establishing its first UX team and bringing the company a Stevie Award recognition as a finalist in the 2013 American Business Awards in Cloud Application/Service category for Foglight Performance Analysis™ Framework.

• And I cut my (UX) teeth as a designer at Aman UI, creating software, web application and mobile design standards for its clients.


Aside from all this I dig progressive music, abstract art and dabble a bit in painting. Oh, sports activity is always good too.

I’m based in Israel. Thanks for stopping by.